Emerging Industry Overview: Smoking Cessation Products and Services
Industry Snapshot
With heated criticism of tobacco companies and attacks on the smoking habit coming from a variety of sources, including the Oval Office and the halls of Congress (with increased taxes for cigarette purchases), an estimated 70 percent of the 43 million smokers in the United States in 2010 expressed a desire to kick the habit; 40 percent (roughly 17 million) had made at least one serious attempt to do so. Still, almost one in five persons in the U.S. population was a smoker. Smoking was the cause of an incredible...