Y Reports - Men, It's a Guy Thing
METHODOLOGY
This Yankelovich Y*Report on Men: It's a Guy Thing takes a closer look at the many nuances among male consumers today and explores the ways in which men's attitudes and behaviors have changed in recent years.
Data in this report are from the Yankelovich MONITOR®, the longest continuously running study of attitudes and values in the United States. The sampling and weighting procedures yield data that are nationally representative of all Americans ages 16 and older.
All data in this report are from MONITOR 2007/2008 unless otherwise noted.
Base...