Understanding new sources of growth
Andrew Curry
Finding and developing new markets is one of the core activities of business. Looking for growth is more challenging in a post-crisis world where consumers are more considered in their decisions, and resource pressures push up costs for everybody.
This article, which summarises a longer Future Perspectives report, Unlocking New Sources of Growth, focuses on where new sources of growth can be found, and how businesses can identify them and assess them in a structured way. The growth framework in this report is based on extensive research into how markets change...