The Roadmap to the New America

This article provides a marketer's 'roadmap to the new America', analysing the implications of a demographic sea change predicted by the US Census projection of a 2043 'tipping point', when the country becomes majority-minority.

The Roadmap to the New America

The Futures Company

"Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!"

-Emma Lazarus, The New Colossus

A new America dawning

Out of the crucible of America's cultural and demographic melting pot, a new and profoundly different day is dawning. For brands looking to capture the hearts and minds of American consumers, that new day must start today.

The much-covered U.S. Census projection of a 2043 "tipping...

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