Future consumer trends: from surviving to thriving

This article considers current cultural trends, and argues that the world needs creativity and imagination if humans are to survive.

Future consumer trends: from surviving to thriving

Cheryl Swanson

I am not a futurist but rather a brand strategist, which is an important distinction for the 'surviving to thriving' story I will explore here.

We look at trends over a five- to ten-year time horizon, factoring in the major cultural shifts that will influence lifestyles in the next decade and onwards. Key areas of study include institutional domains like government, religion, healthcare and business, and lifestyle domains like media, architecture, fashion, technology, entertainment, and design, that will enable clients to incorporate trend insights to optimise their brand performance as society...

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