Furniture expert Herman Miller designs a COVID-19 strategy for uncomfortable times

Herman Miller, the furniture company, is seeking to adapt to new demands as the COVID-19 pandemic transforms its business-to-consumer and business-to-business opportunities.

Herman Miller Inc. is a house of brands that provides elegant furniture for the home and office.

With its understanding of both enterprise and household trends, the Zeeland, Michigan-based firm has a distinct perspective on the impact of COVID-19 that includes:

  • Consumers: The company’s assets skew towards the premium space here – with, for example, a three-seat Eames sofa costing over $13,000, and a “grasshopper” table lamp commanding $595.
  • Enterprises: Be it wood-themed interiors from Geiger, healthcare solutions from Nemschoff, or eco-friendly structures from Maars Living Walls, its portfolio meets a variety of corporate needs.
  • Government:Herman Miller...

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