Fuji Xerox New Zealand: A Golden Opportunity

This case study describes how a memorable campaign helped Fuji Xerox New Zealand sell the new Fuji Xerox Color 1000i, the first digital press capable of printing metallic silver or gold.

Fuji Xerox New Zealand: A Golden Opportunity

Executive summary

Product Description:

The Fuji Xerox Color 1000i was the first digital press capable of printing metallic silver or gold. It was developed for top-tier commercial print houses and offered a new array of affordable digital design options. Metallics had previously only been achievable on offset printing presses.

Objective of the Campaign:

Until the launch of the Color1000i, gold and silver treatments had been the realm of off-set printing, which came with prohibitive costs and time restraints. In the past our competitors had 'cried wolf when it had come to metallic effects,...

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