Campaign details
Brand: Fruit ShootBrand owner: BritvicLead agency: Saatchi & SaatchiContributing agencies: Arc, Savvy, m/SIX, RedMarket: United KingdomIndustries: Fruit & vegetable juicesMedia channels: Competitions & contests, Content marketing, Direct marketing, Integrated, Online video, Packaging & design, Point-of-purchase, in-store, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Children's drink brand Fruit Shoot was in long-term penetration decline, in a category struggling for relevance and retailer confidence. Fruit Shoot's 2019 summer shopper activation needed to bring...