From "Mad Men" to "Math Men" - Sir Martin Sorrell on WPP and the future of advertising
Low Lai Chow
At the Festival of Media Asia 2013, WPP's chief executive officer, Sir Martin Sorrell, was his usual candid self.
"We are still Mad Men, but we are also Math Men, if you will… our business is no longer just about art, it's a science as well," he said to C Squared's chief executive and FOMA founder Charlie Crowe, who was present to helm the interview session.
Just days before, WPP had cemented its place as the world's leading marketing...