From Prime Time To My Time Measuring radio audiences
Andrew Green
Contents
- Introduction
- Measuring print audiences
- Measuring Out of Home audiences
- Measuring radio audiences
- Measuring television audiences
- Measuring internet audiences
- Measuring mobile media
- Integrating media audience measurement
Early history
Will anyone hearing this broadcast please communicate with us, as we are anxious to know how far the broadcast is reaching and how it is being received.1
Announcement broadcast by the first US radio station, KDKA, on its inaugural night
Just over $37 billion was spent on radio advertising in 2008, representing 7.8% of total major media expenditure...