From hype to reality: Artificial intelligence in market research

This paper provides two case studies that explain how artificial intelligence (AI) can assist the market research industry in finding insights and predicting consumer behaviour.

Preface

Artificial intelligence in market research: hype, trend, overrated or game changer? It's time to experiment and find out.

Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful case studies prove that we don't have to talk anymore about what AI can mean for the market research industry, but that we can actually show how it works and demonstrate real results. Build, measure, learn … share!

Introduction

To whatever conference we may go, industry magazine we may read, business podcast we may listen to: the message is the same everywhere. Artificial Intelligence...

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