From CMO to CEO

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

From CMO to CEO

Hugh BurkittThe Marketing Society

If you want to get to the very top, you've got to get out of your marketing comfort zone, argues Hugh Burkitt.

Three years ago, when Martin Glenn became president of The Marketing Society, one of his key objectives was to encourage more marketers to become a CEO.

He firmly believes that there are too many accountants running companies and not enough marketers. "To borrow an analogy from my friends in cricket," said Martin, "accountants can keep the score but they can't make runs. All businesses depend for their income on...

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