From Sudocrem to Super-crem

Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.

Campaign details

Brand: SudocremAgency: McCann Health

Summary

An Irishman, three pandas and a pot of cream walk into a bar... The pandas start performing Tai Chi...

The barman wonders if someone's put something in his drink. Eventually he asks: "What the hell are you lot doing?"

"Why, we're turning around the Titanic," responds a panda.

This is the story of how Sudocrem, an old brand struggling to survive in a new world, was saved by three pandas rocking Tai Chi.

A trusted staple in bathrooms across the UK for generations, this Irish 'magic cream' famous for treating...

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