From social engineering to social networking - Privacy issues when conducting research in the web 2.0 world

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public’s participation in legitimate surveys.

From social engineering to social networking – Privacy issues when conducting research in the web 2.0 world

David W. StarkTNS Canadian Facts, Canada, and TNS North America

INTRODUCTION

Social networking, blogging, online communities and web 2.0 technologies offer innovative ways of engaging respondents, but introduce new privacy and legal issues for researchers to manage. These issues include identity theft, harassment, defamation of character, and maintaining client confidentiality. At the same time, technological advances in computing power, mobile devices and storage media carry many benefits, but they too add risk that must be mitigated. Protecting respondent privacy and client confidentiality...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands