From social engineering to social networking – Privacy issues when conducting research in the web 2.0 world
David W. StarkTNS Canadian Facts, Canada, and TNS North America
INTRODUCTION
Social networking, blogging, online communities and web 2.0 technologies offer innovative ways of engaging respondents, but introduce new privacy and legal issues for researchers to manage. These issues include identity theft, harassment, defamation of character, and maintaining client confidentiality. At the same time, technological advances in computing power, mobile devices and storage media carry many benefits, but they too add risk that must be mitigated. Protecting respondent privacy and client confidentiality...