Campaign details
Brand: StarbucksAgency: Iris London
Executive summary
"We're not in the coffee business serving people, we're in the people business serving coffee"
- Howard Schultz, Starbucks Founder
This is the story of real people finding acceptance, perhaps for the very first time. A story of a 'big, faceless' giant called Starbucks who empathised and championed inclusion by simply letting people be themselves.
Where Starbucks was once the hip, coffee brand for cool city-dwellers, its growth meant that it had also become pegged by some as just another cold corporate. A shame, as Starbucks genuinely acted on...