Froebel-kan: Eat Your Words

Froebel-kan, a publishing brand, developed and launched an children's edible picture book entitled Eat Your Words in Japan.

Strategy

In the world today, "violence with words" such as hate speech has become rampant and is a social problem. Japan is not an exception, and it is especially striking, when thinking of the negative effects it has on children. An environment where negative words can so easily be sent and received is dangerous to children. In order to have people re-examine the power words have, we created a new type of picture book that enables people to physically understand words.

Idea

Expressing words with taste

We created an experiential picture book with words made up of real snacks. Seven...

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