Fresh Atta: Starting a movement to a healthy life
Bitop Das Gupta
Campaign details
Brand Owner: Meghna Group of IndustriesLead agency: Grey Advertising BangladeshBrand: Fresh AttaCountry: BangladeshIndustry: Convenience, readymadeMedia: Newspapers; TelevisionBudget: Up to 500k
Market background and cultural context
The phrase most commonly used by any Bangladeshi when asked about why they enjoy rice in their daily meals is: 'The meal is not complete and satisfying without rice'. Rice is a staple food that is deeply loved by the people of Bangladesh, and in some parts of...