Freeview Summer of Sport
Gekko
The team
Hanna Jones, James Chambers, Daniel Todaro, Kirk Naish, Laura Bowden, Sarah Mandeville.
Other contributors:
Leo Burnett – Brand design agency, Flying Duck Creative – Creative design, DH Bodycraft – Stand build, Brand Space-Venue booking.
How did the campaign make a difference?
A genuinely intriguing experience enabled Freeview to engage consumers for a sustained period and communicate brand messages. The campaign raised both brand awareness and recognition: Freeview rose to 14th in the Brand Index.
What details of the strategy make this a winning entry?
Freeview is the UK's leading digital TV platform. It...