Four-fifths of Latin America use WhatsApp

Rob Clapp

An overview of WhatsApp penetration for any purpose and to engage with news in Latin America.

Nearly four-in-five of Latin American adults (aged 18+) used WhatsApp in the past week, according to the latest data from the Reuters Institute for the Study of Journalism. Use of the platform for any purpose was 79.7% across the four countries surveyed. Brazil recorded the highest any purpose penetration at 82.8% while Mexico recorded the lowest at 77.5%. WhatsApp is now the most popular social media platform in Brazil, while Facebook has fallen in popularity.

Using WhatsApp to find, read, watch, share or discuss news also proved popular across the region, with 38.9% using the platform for that purpose....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands