Fortnum & Mason: From hand to heart

This case study details Fortnum and Mason's campaign to rebrand their handmade chocolates with designs that would engage consumers to return the range to growth.

Fortnum & Mason: From hand to heart

Campaign details

Category name: Food producersAgency: Design BridgeAdvertiser: Fortnum & Mason

Executive summary

Fortnum & Mason is a beloved shop filled with fanciful delights that have captured the hearts and imaginations of consumers for over 300 years – their handmade chocolates have been a tradition to be enjoyed.

Challenge

The former design was unexceptional and did not do justice to the beautiful handmade chocolate within. The range needed to be transformed to make it a relevant contender that resonated with consumers again, actively engaging them and returning the range to growth....

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