Ford Motor Company: Driving American Innovation campaign

Guy Cunningbam

Ford Motor Company, based in Dearborn, Michigan, entered 2005 in a difficult position. The automaker had sold only 3.15 million vehicles in the previous year, a million units less than what it had sold annually at the beginning of the decade.

Ford Motor Company: Driving American Innovation campaign

Guy Cunningbam

OVERVIEW

Ford Motor Company, based in Dearborn, Michigan, entered 2005 in a difficult position. The automaker had sold only 3.15 million vehicles in the previous year, a million units less than what it had sold annually at the beginning of the decade. The company had been hem-orrhaging market share as well, dropping to 18.6 percent in 2004 after spending much of the 1990s with more than 25 percent. Competition was especially fierce from Toyota Motor Sales, U.S.A., whose Japanese parent company, Toyota Motor Corporation, in 2004 displaced the Ford Motor Company...

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