For Better or Worse

Agency/client relationships are the focus of this 2009 feature from the ANA, based on a survey of clients conducted by the organisation earlier in the year.

For Better or Worse

Michael McDermott

A formal program for providing your agency partners with positive feedback and constructive criticism will lead to a healthier and more productive relationship

Erstwhile New York City mayor Ed Koch was famous for asking his constituents, “How am Idoing?”He often got an earful in reply, but Koch was a big believer in improving job performance through feedback and constructive criticism. Apparently, the vast majority of today’s marketers agree with him on that point, as more than eight in 10 now conduct formal agency performance evaluations, relying on them to identify and improve underperforming...

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