Foodpanda: Using weather signals to trigger dynamic creative

Quinn Amalore

Foodpanda, the food delivery company, used weather triggers to run a programmatically played dynamic outdoor campaign in the Philippines.

Campaign details

Brand: FoodpandaBrand owner: FoodpandaAgency: MetropolisMarket: PhilippinesIndustries: Mobile & apps, Outdoor, out-of-homeMedia channels: Restaurants & takeawaysBudget: Up to 500k

Executive summary

During the onslaught of Covid-19, many businesses faced tremendous decreases in revenues and had to find ways to quickly adapt their creative strategies and spend to where it would count the most. Foodpanda, being an essential service food delivery, continued on and even expanded during this adverse period.

For its spotlight campaign of the quarter, Foodpanda Philippines used weather triggers to run a programmatically played...

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