Food & drink brands in Southeast Asia tripled video adspend in March 2020

An overview of premium video advertising spend by vertical and ad calls by content category in Southeast Asia during March 2020 and the novel coronavirus (COVID-19) outbreak.

Food and drink brands in Southeast Asia tripled their investment in premium video advertising in March during the novel coronavirus (COVID-19) outbreak, according to data from SpotX's video ad serving platform. The vertical increased its spend by 199.1%, while health & fitness doubled its spend (+138.9%).

In comparison, premium video advertising spend by travel and arts & entertainment brands essentially fell to zero, dropping 98.8% and 91.2% respectively. Retail also saw a strong decline, falling 85.1%. This may soften in the rest of April, as Ramadan bolsters demand for these verticals.

Premium publishers have particularly benefitted...

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