Focus DIY: Keep Britain Beautiful
Tangible
THE TEAM
Ian Atkinson - Creative DirectorGlen Marsden - DesignerMalcolm Smith - Art Director
WHAT IS WONDERFUL ABOUT THIS WORK?
Our ‘Keep Britain Beautiful’ campaign got people to consider Focus DIY as their local, friendly choice to buy flowers and other gardening products at Easter. We achieved an incremental income of £2,900,000 and ROI of 12:1 (excluding VAT). The 15,000 door drops led to 2,854 website hits and uplifted response rate by 9%.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
Easter is a key period for...