Flora ProActiv

This case study shows how Flora ProActiv, a Unilever-owned margarine brand, halted declining sales in the UK by redesigning the product to stimulate emotions, reassure consumers, and reverse the decline.

Flora ProActiv

Agency: Design Bridge

Executive Summary

"With an identity which clearly communicates our brand positioning, Flora ProActiv now looks like the proud brand it should be, premium and powered by science and nature. We've seen our sales growing after the launch which is an incredible feat considering the market is declining double digit."

TALITHA RUTTEN - GLOBAL BRAND DIRECTOR FOR FLORA PROACTIV

Natural is best

In a new world of food transparency, people return to what they know. In this sector, it's butter. Butter volume sales are continuously growing by 4% every year. This has meant a significant...

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