Flora ProActiv
Agency: Design Bridge
Executive Summary
"With an identity which clearly communicates our brand positioning, Flora ProActiv now looks like the proud brand it should be, premium and powered by science and nature. We've seen our sales growing after the launch which is an incredible feat considering the market is declining double digit."
TALITHA RUTTEN - GLOBAL BRAND DIRECTOR FOR FLORA PROACTIV
Natural is best
In a new world of food transparency, people return to what they know. In this sector, it's butter. Butter volume sales are continuously growing by 4% every year. This has meant a significant...