Five notes on marketing to Asia's millennials, from an Asian millennial

This article myth-busts common misconceptions about marketing to Asia's millennials, and provides practical advice on brand purpose, user-generated content and developing an influencer strategy.

Five Notes On Marketing to Asia's Millennials, from an Asian Millennial

Ng Li TingDeVries Global Singapore

Millennials. We are a group burdened with negative labels, and yet still one of the most sought after marketing demographics in recent times.  Call us what you will, but the millennial generation has flooded the workforce and the marketplace – and brands are taking notice.

Brands and marketers are trying their hardest to crack the code to make customers out of us. As a millennial who markets, and is marketed to, here are 5 things you need to know about us:

1. We...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands