Five myths about women’s online behaviour in Asia
Low Lai Chow
Joe Nguyen, comScore Vice President of Southeast Asia, presented an insightful session at ad:tech Singapore 2011, on some of the misconceptions around the behaviour of women online.
Myth 1: There are more men than women onlineTrue to a certain extent. Globally, 54% of the online population are male, 46% are female. More men than women in total are online. However, look no further than Hong Kong and Singapore; in Hong Kong, women aged 15 and above outnumber men and comprise 51.8% of online users. In Singapore, 51.4% of...