Five myths about women's online behaviour in Asia

Reporting from ad:tech Singapore 2011, Low Lai Chow covered the presentation by Joe Nguyen, comScore Vice President of Southeast Asia.

Five myths about women’s online behaviour in Asia

Low Lai Chow

Joe Nguyen, comScore Vice President of Southeast Asia, presented an insightful session at ad:tech Singapore 2011, on some of the misconceptions around the behaviour of women online.

Myth 1: There are more men than women onlineTrue to a certain extent. Globally, 54% of the online population are male, 46% are female. More men than women in total are online. However, look no further than Hong Kong and Singapore; in Hong Kong, women aged 15 and above outnumber men and comprise 51.8% of online users. In Singapore, 51.4% of...

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