First Drinks Brands

Managers of Oddbins stores - a chain of UK off licenses - were targeted by a DM pack from whisky brand Glenfiddich.

First Drinks Brands

Presky Maves

THE TEAM

Stuart Woodington – Creative Director Phil Bird – Head of Art Peter Worster – Planning Director Catherine Tapp – Account Director Paula Sweetman – Account Manager Gareth Lloyd – Copywriter Robin Presky – Chairman

WHAT IS WONDERFUL ABOUT THIS WORK?

We created a bestseller hardback book about the uncompromising way Glenfiddich is made that created a 43% response rate in Oddbins' managers and 100% campaign awareness throughout the chain, leading to a 6% increase in what had been a stagnant rate of sale.

CAMPAIGN OBJECTIVES

To compel...

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