Finding New Stories in Old Data: Enlisting of narrative psychotherapy to help researchers and clients find alternative stories in the data
Preface
Narrative psychotherapy has been around since the 1970s-1980s, helping people identify their resources and create new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need that brands also have. What can we learn and borrow from narrative psychology to help brands find their alternative stories? And can we do all this while also re-cycling some of the old researchas a canvas for all the narratives...