Finding and communicating the story in the data

This article outlines how the key principles of storytelling can be utilised to craft narratives out of data.

Finding and communicating the story in the data

Ray Poynter

Introduction

There is widespread agreement that storytelling is a key element in ensuring that the insight uncovered by research is communicated in ways that result in impact (Heeg, 2015). Over the last few years there has been an ever-expanding range of resources to help people understand what storytelling is, how it works, and how to become better at it, for example Chip and Dan Heath's Made to Stick and Talk Like TEDby Carmine Gallo. However, one important ingredient in the process has been given much less attention, namely...

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