Campaign details
Brand: FIATLead agency: People Initiative, Zer Medya, Genart Medya, Show TV, Leo Burnett, VodenRegion: EMEA
Objectives
Fiat Egea Family, after launching sedan version with 'Game Changer' slogan which is imprinted on the memories in Turkey, started sales of Hatchback and Station Wagon models last year. Fiat Egea Family is containing product features which aim to change people's point of view about cars. The strategic objective was to increase consideration among potential customers.
Target audience
FIAT Egea Family aims to reach people who are tech-savvy, price-conscious and able to manage his/her money and looking...