Fertiliser Manufacturers Association: Spreading the Truth - Successfully

Fertiliser manufacturers have been blamed for being environmentally uncaring. This campaign for the FMA (fertiliser Manufacturers Association, the trade association) defended the industry by presenting a balanced case.
Agency: Primary ContactAuthor: Robert Chalk

Fertiliser Manufacturers Association - Spreading the Truth - Successfully

SUMMARY

Fertiliser manufacturers have been blamed for being environmentally uncaring. So, their trade association, the Fertiliser Manufacturers Association (FMA), made thedecision to defend itsindustry by presenting a balanced case.

The problems were researched and a campaign implemented and analysed to test whether effective advertising could shift public opinion on sensitive issues.

The initial campaign achieved positive and measurable attitude changes amongst an 'environmentally caring' target audience. For example, in response to the statement 'Fertilisers are the main cause of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands