Ferrero: Applaydu India launch

Kinder Joy, a chocolate brand, launched the Applaydu app in India to bring its toys to life virtually.

Campaign details

Brand: FerreroBrand owner: Ferrero InternationalEntrant company: Mindshare, MumbaiIdea creation: JWT|WMC|Grey India, MumbaiMarket: IndiaSector: ConfectioneryMedia channels: Mobile & apps, Online display, Online video, Print - general, unspecified, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Brand challenge & campaign objective: Ferrero's much-loved flagship chocolate + toy surprise brand Kinder Joy (KJ) has been present in India for a decade. Recently, the brand introduced Applaydu app as another play dimension in brand – a Phygital experience to...

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