Febreze: Breathe Happy

When Febreze entered the US marketplace, it was a one-of-a-kind product, capable of finding odours and eliminating them in fabrics and the air.

Febreze: Breathe Happy

Oliver Gibson and Diana SilfenGrey

Campaign details

Brand owner: Procter & GambleAgency: Grey, SMG, MSL, PWWBrand: FebrezeCampaign duration: 3- 6 monthsCountry: USMedia budget (USD): Over $20mChannels used: Internet – display, Internet – general, print – general, public relations, social media, Television

Executive summary

When Febreze entered the marketplace, it was a one-of-a-kind product, capable of finding odours and eliminating them in fabrics and the air. But all too soon the competition caught up and consumers could not tell brands apart, due to both...

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