FAW-VW Audi: Super Heroes on Wheels
Executive summary
Product Description:
Audi TT is a representative entry-level sports car of Audi for the young. As it suffered from a sales decline for the last three years, Audi presented the 3rd generation of All New Audi TT in 2015, to keep the sport spirit and seize the hearts of the young.
Objective of the Campaign:
In China, Audi is regarded as a car for bureaucrats and the old-rich, but the Chinese youth are the biggest buyers of luxury cars. Especially for models like the Audi TT, which are targeted at the young...