Campaign details
Advertiser: SwisscomBrand: FastwebAgency: TLC Italia SrlCountry: Italy
Background
liveFAST is the engagement and loyalty program that Fastweb (Italian telco company leader in voice and data services and positioned as "A Step ahead company") has launched in 2016 by replacing the previous loyalty scheme based on points collection, customer value and traditional interactions. As this scheme wasn't consistent with the brand positioning and failed in reaching the objectives to develop a long-term, intimate and exited relationship with customers, the company decided to launch a new engagement and loyalty program totally smart, digital...