Campaign details
Brand: FairPrice SupermarketAgency: Iris Singapore
Exec Summary
On the surface, supermarkets might seem Like one of the few beneficiaries from Covid-19. But scratch beyond the surface and you'LL uncover JekyLL and Hyde-esque proportions of duality and tension.
Your coffers have never been fuller, but your competitive set has never been broader. You've been recognised as an essential service, and your staff are being Lauded as heroes.
But your actions, prices, and inventory have never been under more scrutiny and scorn.
To those who have unlocked their inner master-chef, you represent endless possibility and free-wheeling experimentation....