FairPrice Supermarket: Make a Fresh Start

FairPrice, Singapore's national grocer, launched a campaign in Singapore during the circuit breaker to increase market share and volume of sales.

Campaign details

Brand: FairPrice SupermarketAgency: Iris Singapore

Exec Summary

On the surface, supermarkets might seem Like one of the few beneficiaries from Covid-19. But scratch beyond the surface and you'LL uncover JekyLL and Hyde-esque proportions of duality and tension.

Your coffers have never been fuller, but your competitive set has never been broader. You've been recognised as an essential service, and your staff are being Lauded as heroes.

But your actions, prices, and inventory have never been under more scrutiny and scorn.

To those who have unlocked their inner master-chef, you represent endless possibility and free-wheeling experimentation....

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Insights Team
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