Facebook launches timeline for brand pages
At its February 2012 fMC event, Facebook launched several new updates for marketers on the platform, namely:
- Brand Pages will now feature the new Timeline layout, similar to personal pages.
- A new ad unit called "Reach Generator" will allow brand pages to publish News Feed stories to up to 75% of their fans.
- Premium ads on Facebook are now available for in-News Feed placement (including on mobile devices) and as fans log out of Facebook.
The new brand page layout and the Reach Generator ads are designed to seamlessly integrate with one another and...