Campaign details
Brand: Facebook ArabiaBrand owner: FacebookEntrant company: TBWA\RAAD, DubaiMarket: Egypt, Jordan, LebanonSector: Websites, online services, appsMedia channels: Online video, social mediaBudget: Up to 500k
Executive summary
This case study describes how Facebook raised its profile as the leading platform for small and medium businesses (SMBs) by supporting them during the pandemic through the #LoveLocal campaign.
In Jordan, Lebanon and Egypt, the private sector is made up largely of small businesses and they represent the backbone of the economy and often an entire family's livelihood.
With its...