Face to face but not eye to eye

Pete Cape and Andrew Moffatt

This paper details when, where and how people are currently taking online surveys and suggests ways to prepare for greater use of mobile devices in the future.

Face to face but not eye to eye

Pete Cape and Andrew Moffatt

View the presentation deck for this paper

Introduction

A number of years ago the BVM in Germany, the organisation that represents researchers and the research industry, started an advertising campaign aimed at consumers. Its strapline was "sag ja zu " (say yes to) and what should the consumer say yes to? Market Research, of course.

Back then of course researchers felt warm towards respondents. They know who they were – after all they had recruited them to their telephone or face-to-face surveys and...

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