Experience Driven Marketing: A new framework that is revolutionizing the way marketers are investing in advertising and media

This case study demonstrates how Experience Driven Marketing (EDM) is used to understand how and where to invest in brands.

Experience Driven Marketing: A new framework that is revolutionizing the way marketers are investing in advertising and media

Fiona BladesMESH Experience

Summary

Experience Driven Marketing is a powerful new way to understand how and where to invest in brands.

Today's media world has become increasingly complex and fragmented. Marketers can draw a pie chart of where they are investing but can they draw one of the experiences people are picking up?

Experience Driven Marketing addresses these problems.

Demonstrable outcomes include:

  • An Experience Model that identifies the levers to unlock brand growth.
  • Experience Metrics. At long last, one currency to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands