Experience Driven Marketing: A new framework that is revolutionizing the way marketers are investing in advertising and media
Fiona BladesMESH Experience
Summary
Experience Driven Marketing is a powerful new way to understand how and where to invest in brands.
Today's media world has become increasingly complex and fragmented. Marketers can draw a pie chart of where they are investing but can they draw one of the experiences people are picking up?
Experience Driven Marketing addresses these problems.
Demonstrable outcomes include:
- An Experience Model that identifies the levers to unlock brand growth.
- Experience Metrics. At long last, one currency to...