Every Kiwi Vote Counts: Meddle in the New Zealand election

Non-partisan initiative Every Kiwi Vote Counts harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Campaign details

Brand: Every Kiwi Vote CountsBrand owner: Every Kiwi Vote CountsEntrant company: Special, AucklandPR: Poem Group, SydneyMarket: Global, New ZealandSector: Charities & voluntary organisationsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is the story of how an unknown entity with a micro-budget used a powerful strategic insight to mobilise dismally participating overseas New Zealanders (known as Kiwis) to vote in New Zealand's 2020 national election.

Every Kiwi Vote Counts...

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