Events, smart machines and packaging: Practical applications of the internet of things
Joseph CliftWarc
The "internet of things" – converting ordinary things, from paper to cars, into networked devices – has become a major buzz phrase in the marketing industry recently. Reflecting client demand to know more about this new tech, specialist agencies in the internet of things have sprung up. Cameron Worth, founding partner of one of these, SharpEnd, gave his view on the sector at The Connected Consumer Conference, an event organized by Mediatel and held in London in June 2015.
"I work at an...