“What would Amazon do?” Five practical lessons for pharma

Marylyn Donahue

Pharma brands must adapt to an increasingly complex digital future, with non-traditional players like Amazon offering invaluable guidance to health-related companies.

Increasingly, the pharma industry has its eyes on a different set of collaborators and competitors than in the past – with Amazon, Google, and Apple foremost among them.

And "Strategies For Success," a new report from DRG Digital, an information and technology-services company specializing in healthcare, aimed to establish how key players in the pharma space might respond to this new breed of prospective partners and rivals.

Jeff Green, VP/DRG Digital, outlined the research's findings – as well as providing additional insights from syndicated research – during a presentation at the 2017 Digital Pharma East conference, an event held by...

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