Will Quibi transform the world of mobile content?

Stephen Whiteside

Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the increasingly competitive battle for consumer attention.

Jeffrey Katzenberg, founder/chairman, Quibi

Quibi is a streaming venture that wants to transform how people consume video on their cellphones.

The platform, which is set to launch in April 2020, boasts unrivaled star power in the C-Suite. Jeffrey Katzenberg – a titan in the movie business whose leadership roles include stints at DreamWorks, The Walt Disney Co., and Paramount Pictures – is its founder/chairman. And Meg Whitman, a tech maven who previously held top positions at e-commerce site eBay and tech manufacturer HP, is Quibi’s big-name CEO.

A core underlying principle for Quibi – short for “quick bites” – is...

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