Why marketing needs to ‘Uber-fy’

This article discusses challenges for brands in the context of the rapid rise of ride-sharing start-up Uber.

Why marketing needs to ‘Uber-fy’

Joseph CliftWarc

It’s one of the most-hyped companies of the decade. Far from being a mere “unicorn” – a privately-owned start-up that achieves a $1bn valuation from venture capitalists – Uber, the ride-hailing service, has become a unicorn more than 50 times over, valued at $51bn by venture capitalists. That makes it by far the most valuable of the 100+ unicorns currently in the wild.

Source: Wall Street Journal

All for a company that was founded in 2009, and only began to expand internationally in 2012.

Marketers have taken heed of this...

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