Why Facebook chooses speed over safety

Andrea Sophocleous

Facebook's Rebecca Van Dyck discusses six learnings she has finessed over the course of her career: environment matters, iterate quickly, simplify, collaborate to compete, fail harder and fail smarter and, finally, learn.

Why Facebook chooses speed over safety

Andrea Sophocleous

When you're in charge of consumer marketing at the company that has transformed the way humans socialise in the digital age, you have to be a little paranoid that someone, somewhere is working on the same idea as you.

That's what Rebecca Van Dyck, Facebook's Head of Consumer Marketing, admitted to the audience at the third annual CIRCUS Festival of Commercial Creativity, held in Sydney in March 2013. First, however, the woman who honed her marketing prowess at the likes of Apple, Nike and Levi's, outlined a compelling case for...

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