Why fintechs are developing a platform strategy

Insights from challenger financial companies including Revolut, Starling, and Oaknorth, exploring how they are pursuing a strategy that places them in the position of a platform.

In the wake of WeWork’s IPO prospectus, the qualities that separate a tech company from a regular company have become maddeningly blurry, if you discount tech’s propensity to make giant losses early on. Technology is nothing new in finance, where security, speed, and reliability have spurred necessary advances. But the disruptors of this particular sector are here, free of physical infrastructure and legacy systems, and they are termed fintechs, though some more sober observers have favoured ‘challenger bank’, hinting at the traditionally high barrier to entry for new companies in finance.

Those barriers only solidified following the deregulatory sweep...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands