Why brands should explore behavioral and neuroscience research

Mary Connors

Behavioral economics and neuroscience are among the disciplines that can offer a huge range of insights to brands.

A bonanza of research in behavioral science and neuroscience is deepening our understanding of how people make choices, providing remarkable new ways to understand and shape behavior.

Marketers who are attentive to such thinking can, in turn, flip an old script, Matthew Willcox told delegates at The Market Research Event (TMRE) in Focus 2018 conference. How? By deploying market research for more than just an insight into why people do what they do.

Exploring why people don’t do something, in fact, may deliver unexpected, and potentially far more powerful, insights and strategies, according to the author of “The Business of...

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